Communication at the Core of Effective Public Health

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As governments around the world continue to face health care problems, many are considering the benefits of digital surveillance networks. With the advent of 5G networks and faster mobile speeds, digital surveillance could provide near real-time contact traceability to quickly identify and manage infections at the municipal or community level, predict the need for medical resources in order for it to be allocated where necessary, and measure compliance with local emergency guidelines and regulations.

The technique was used successfully in several countries. In South Korea, the government used smartphone location tracking, CCTV footage, and credit card transaction data to map transmission chains. They also released public notices and anonymized movement logs where individuals tested positive. Israel made it possible for mobile carriers to share location data of smartphones and track the history of ill patients. (1) Could our healthcare system’s digital changes make the world a safer place to live? Start your day right by getting some scorching updates on this page!

Over the last several decades, the application and study of communication and health have rapidly developed and extended. Originally conceived in departments and schools of communication and medicine, courses in health communication are now found throughout the academy, from the liberal arts to the health sciences and at many points in between. The recent proliferation of health communication is evident in the field’s significant accomplishments, including the establishment of 2 peer-reviewed health communication journals, the inclusion of a health communication chapter in Healthy People 2010, the funding of health communication centers of excellence by the National Cancer Institute, and the publication of 3 books from the Institute of Medicine (IOM) stressing the importance of health communication.

Despite these accomplishments, the discipline of communication has until recently operated at the periphery of public health. Perceived as more skill than science, communication was equated only with the dissemination of findings by many public health professionals, who assumed that public health information could “speak for itself.” Fortunately, many of today’s public health leaders realize that promoting health and protecting the public requires both sound science and effective public health communication. The Centers for Disease Control and Prevention (CDC), for example, has recognized the importance of public health communication, concluding that “public health research, innovations in information technology, and advanced communications offer unprecedented possibilities for CDC to improve health in America and around the world. (2) Don’t hesitate to look into these industries to learn more about the technologies that encourage community involvement and to experience the comfort that we are thinking of! Feel free and delighted to be on this site!

Public health communication draws from numerous disciplines, including mass and speech communication, health education, marketing, journalism, public relations, psychology, informatics, and epidemiology. Although it is transdisciplinary in nature, the core principles of public health communication are firmly anchored in the central tenets of public health. Get in touch on this page to get to know more about these innovative tools that are designed to reach people where they are! Check the disclaimer on my profile and landing page.


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